This is a very tired point I see very often when discussing the morality of people who provide value to society. If Juul's service was solely and specifically

This is a very tired point I see very often when discussing the morality of people who provide value to society. If Juul's service was solely and specifically helping people get off cigarettes, great. It's not though, is it? They sell nicotine to minors. If they cared about doing good, they would simply not sell nicotine to minors. By this judgement I can group the executives at Juul into villians and not be 'reductive' about it, because it's very clear they make profit off of evil when they don't have to. I'd also not like to see the argument that they aren't technically 'selling' juuls too minors. We're way past that point; it's super obvious the advertising is made up in such a way as to facilitate profits from minors. Just because it goes through a 3rd party doesn't eliminate blame from Juul, who remember have taken no steps to prevent children from smoking them.