4 ms·

No, it's not really akin to that. This isn't a trolley experiment with only two tracks; they could have chosen to not market their product to children.

nickysielicki 7y ago
They targeted them at young adults -- it turns out that kids in high school typically emulate college kids. Who knew? Go to any college bar and you'll see kids -- naive children -- smoking outside. A lot of those kids use Juuls instead now. If targeting that demographic inherently means that highschoolers will look at them and think they're cool, does that mean nobody should ever target that demographic? Harm reduction only applies to the 30+ crowd? edit: I also don't think that it's really fair to say that they advertised towards children. The worst they did was push some colorful and fruity flavors. I guess only children like sweet things, and once you turn 18 you can no longer like mangoes?
- catalogia 7y ago
  It shouldn't be legal to market tobacco products at all. Juul knowingly and deliberately marketing to kids is further proof of that, as if any more were needed. > They targeted them at young adults This is literally the same bullshit the same industry was spewing when they were advertising their cigarettes with cartoon characters (e.g. the cartoon camel.)
- gamblor956 7y ago
  No, Juul openly and deliberately advertised to children. It used to run ad campaigns featuring high-school age models vaping, and as recently as last year paid hundreds of high-school age "influencers" to peddle their products.
  - btown 7y ago
    Article re: the above: https://www.businessinsider.com/juul-congress-e-cigs-target-teens-students-testimony-2019-7 https://www.businessinsider.com/juul-congress-e-cigs-target-... . There's nothing accidental about this.
  - nickysielicki 7y ago
    Just to be clear -- when you say high-school age, you really mean 18 year olds, right? And coincidentally, that's also college aged, right? What's the argument here? That they should have casted 40 year olds for their marketing campaign? Or that they should have casted someone in their 20s instead of an 18 year old? The former is ridiculous and the latter doesn't make a difference. Natalia Dyer is 25 years old and plays an 18 year old in Stranger Things.
    - munk-a 7y ago
      Just to clarify - regardless of whether they cast someone 18 or 17 - they were intent on casting young adults in advertising - this wasn't an effort on their part to make sure 40 year olds are aware of a way to safely quite smoking, it was a deliberate effort to hook new consumers since... even within the range stretching up to 20-23, those potential customers will be conversions from non-smokers in all likelihood.

nickysielicki 7y ago

They targeted them at young adults -- it turns out that kids in high school typically emulate college kids. Who knew? Go to any college bar and you'll see kids -- naive children -- smoking outside. A lot of those kids use Juuls instead now. If targeting that demographic inherently means that highschoolers will look at them and think they're cool, does that mean nobody should ever target that demographic? Harm reduction only applies to the 30+ crowd? edit: I also don't think that it's really fair to say that they advertised towards children. The worst they did was push some colorful and fruity flavors. I guess only children like sweet things, and once you turn 18 you can no longer like mangoes?

catalogia 7y ago
It shouldn't be legal to market tobacco products at all. Juul knowingly and deliberately marketing to kids is further proof of that, as if any more were needed. > They targeted them at young adults This is literally the same bullshit the same industry was spewing when they were advertising their cigarettes with cartoon characters (e.g. the cartoon camel.)
gamblor956 7y ago
No, Juul openly and deliberately advertised to children. It used to run ad campaigns featuring high-school age models vaping, and as recently as last year paid hundreds of high-school age "influencers" to peddle their products.
- btown 7y ago
  Article re: the above: https://www.businessinsider.com/juul-congress-e-cigs-target-teens-students-testimony-2019-7 https://www.businessinsider.com/juul-congress-e-cigs-target-... . There's nothing accidental about this.
- nickysielicki 7y ago
  Just to be clear -- when you say high-school age, you really mean 18 year olds, right? And coincidentally, that's also college aged, right? What's the argument here? That they should have casted 40 year olds for their marketing campaign? Or that they should have casted someone in their 20s instead of an 18 year old? The former is ridiculous and the latter doesn't make a difference. Natalia Dyer is 25 years old and plays an 18 year old in Stranger Things.
  - munk-a 7y ago
    Just to clarify - regardless of whether they cast someone 18 or 17 - they were intent on casting young adults in advertising - this wasn't an effort on their part to make sure 40 year olds are aware of a way to safely quite smoking, it was a deliberate effort to hook new consumers since... even within the range stretching up to 20-23, those potential customers will be conversions from non-smokers in all likelihood.