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As someone who has not used Tiktok what does Tiktok do differently from existing products like Instagram? Wouldn't videos in Instagram stories/posts already cov

As someone who has not used Tiktok what does Tiktok do differently from existing products like Instagram? Wouldn't videos in Instagram stories/posts already cover Tiktok's usecase? Also, I guess give Zuck time. He weathered the Snapchat storm and left them far behind.

joshmn 6y ago
The TikTok hook is that any user can re-use the audio from any video to create their own video.
- actuator 6y ago
  That is certainly different. I wonder if Instagram is resisting, lest it will lead to feature bloat.
throwaway1777 6y ago
TikTok is winning at making random people famous. It’s not really about friends and celebrities as much as Instagram. It’s also picking up from Vine on surfacing short videos that are super addicting to watch. Twitter really killed a golden goose with Vine.
- holler 6y ago
  btw the creator of Vine launched a new TikTok competitor called Byte recently.. it's basically the same thing but clips are limited to 8 seconds and less press...
texasbigdata 6y ago
Remember vine? Arguably a nicer 2.0. Super addicting.
chourobin 6y ago
the content is incredibly addicting. i was skeptical at first but don't underestimate people's creativity. they did a great job unlocking that with music.
holler 6y ago
I think there's a few considerations on the potential for TikTok. IG is laden with ads to where it degrades the UX (every 2-4 pics/videos is an ad), it's been taken over by insta "models" and paid-for-content which makes it less appealing to the average joe/jane, it tries to do too much. From my limited exposure what I'm seeing is that a ton of millennials are on TikTok making funny videos. I mean, TONS of people in past weeks. I checked it out maybe a year or so ago and it was all teenagers, but now it's millennials which btw are the users that made facebook/instagram what they became. So far it isn't laden with ads, the UX is very simple (1 video at a time and that's it), it's owned by a massive Chinese conglomerate with deep pockets and a likely appetite to take on FB. edit: as someone else said the feature that makes it unique is the ability to use the audio from anyone else's video. They also have a large catalog of existing audio to choose from...

joshmn 6y ago

The TikTok hook is that any user can re-use the audio from any video to create their own video.

actuator 6y ago
That is certainly different. I wonder if Instagram is resisting, lest it will lead to feature bloat.

throwaway1777 6y ago

TikTok is winning at making random people famous. It’s not really about friends and celebrities as much as Instagram. It’s also picking up from Vine on surfacing short videos that are super addicting to watch. Twitter really killed a golden goose with Vine.

holler 6y ago
btw the creator of Vine launched a new TikTok competitor called Byte recently.. it's basically the same thing but clips are limited to 8 seconds and less press...

texasbigdata 6y ago

Remember vine? Arguably a nicer 2.0. Super addicting.

chourobin 6y ago

the content is incredibly addicting. i was skeptical at first but don't underestimate people's creativity. they did a great job unlocking that with music.

holler 6y ago

I think there's a few considerations on the potential for TikTok. IG is laden with ads to where it degrades the UX (every 2-4 pics/videos is an ad), it's been taken over by insta "models" and paid-for-content which makes it less appealing to the average joe/jane, it tries to do too much. From my limited exposure what I'm seeing is that a ton of millennials are on TikTok making funny videos. I mean, TONS of people in past weeks. I checked it out maybe a year or so ago and it was all teenagers, but now it's millennials which btw are the users that made facebook/instagram what they became. So far it isn't laden with ads, the UX is very simple (1 video at a time and that's it), it's owned by a massive Chinese conglomerate with deep pockets and a likely appetite to take on FB. edit: as someone else said the feature that makes it unique is the ability to use the audio from anyone else's video. They also have a large catalog of existing audio to choose from...