Thanks for the comments :) I definitely see what you mean. My partner and I were talking today about how if you really want to trace it down to the nth degree

Thanks for the comments :) I definitely see what you mean. My partner and I were talking today about how if you really want to trace it down to the nth degree, your ISP comes into play, all the way down to the visitors' computers, etc. It's impossible to hit 100%, but definitely worth trying for improvements :) I don't have a car since I work from home, but on my personal consumption there's also public transit to consider even still, and then water consumption that had to be purified somehow, plastics in products we use, recycling, energy and emissions in producing the meat on my plate, transportation of said items, ad infinitum. I'm aiming at a reasonable guestimate for myself personally for now anyway, definitely with the understanding that I have to draw the line somewhere! Hopefully we can do the same to a reasonable degree on the startup side, and maybe if enough startups pave the way it could influence others to join in too...