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Apple would only buy Lyft if they could control the brand experience to a level that just isn't possible at scale with humans as the primary service delivery (c
by ryanmarsh 6y ago
Apple would only buy Lyft if they could control the brand experience to a level that just isn't possible at scale with humans as the primary service delivery (cough) vehicle.
Consider the Apple retail experience. Retail is relatively easy to train for, there's a big labor pool to pick from, and with Apple's revenue/sq.ft. they can afford to compete for good staff.
Now consider the sum of your Uber/Lyft experiences and the scale of the problem. Is it reasonable to expect an Apple retail level experience in the ride app space? Even with a tolerable up-charge?
Retail experiences have always varied with some brands able to offer consistently stellar experiences. Tiffany comes to mind. In all my adult years hailing a car has always been a total shit show except at the most extreme price points. I won't speculate as to why, I'm just saying, the quality problem of mass small auto ride hailing has yet to be fixed by anyone.
- ghaff 6y ago>Is it reasonable to expect an Apple retail level experience in the ride app space? Even with a tolerable up-charge? They're called limos. And Uber already does them. Most people won't pay the premium though and that means, in part, that I imagine they have a fairly limited network outside of some dense metros. Of course black cars are available for many companies if you pre-book. It's what I use for my home airport--or at least did when I was flying.