But there's just this huge stream of stuff. The graphics take over a page, you scroll down, you're not sure where the text is that's associated with it, you ca

But there's just this huge stream of stuff. The graphics take over a page, you scroll down, you're not sure where the text is that's associated with it, you can't find a narrative, you can't find a point to it all, it's just an endless stream of - well - "stuff". You need to tell a story.