ironic, because the author is the exact opposite, stating that good writing is more important than iterative technological advancements. He says, "Good writing

ironic, because the author is the exact opposite, stating that good writing is more important than iterative technological advancements. He says, "Good writing is a business advantage that goes beyond almost anything outside of real transformative technological leaps," just after explaining how the Tesla Model S is basically the same as the Ford Model T.