The practice of stirring up controversy to get attention, especially in online venues, and viewing it as a positive rather than a negative, is something I learn

The practice of stirring up controversy to get attention, especially in online venues, and viewing it as a positive rather than a negative, is something I learned a lot about from "Trust Me I'm Lying: Confessions of a Media Manipulator." If this popped up after the Disney tweet made it to the top of Hacker News and went viral on Twitter, then I suspect this was entirely intentional.