'Communicating' is almost a better term. There are great writers who are not able to organise their ideas very well. I think good business writing isn't reall

'Communicating' is almost a better term. There are great writers who are not able to organise their ideas very well. I think good business writing isn't really the same thing as creative writing though they are both assets. The ability to explain something very quickly in simple and succinct terms, so that the value is really well understood by an audience without any context ... this is the key.