I watched the ad and read the comments. I am not a target audience either, but I do respond to visuals. So I watched while mostly ignoring the semi-aspirational

I watched the ad and read the comments. I am not a target audience either, but I do respond to visuals. So I watched while mostly ignoring the semi-aspirational talk. The ad created mixed feelings for me. Frankly, it could have done away with the voice over. Especially since it did not make much sense. In a practical sense, the story told through video was sufficient. Aesthetically, I dislike the new look. It looks nothing like I8 I was expecting to see, but that is a personal preference. Inside looks futuristic and cool, but not much more can be said beyond that. I am oddly disappointed with BMW. They have all the money they need to unseat Tesla, but they just can't seem to hack it. Eh, maybe Taycan will change the field somewhat.