You have a valid point on Facebook which may in fact be worse, but Apple's business case is not to hoover up every single piece of information about your life a

You have a valid point on Facebook which may in fact be worse, but Apple's business case is not to hoover up every single piece of information about your life and then sell it to advertisers. They are there to sell hardware and a bit of software. That different motivation leads to different outcomes when a VP asks "should we do this with info we have?"