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It's normal for a company website to fail this test. After all, explaining what a company does is the sole purpose of a wikipedia article about a company. The
by Tepix 7y ago
It's normal for a company website to fail this test.
After all, explaining what a company does is the sole purpose of a wikipedia article about a company.
The company website on the other hand has many more objectives.
- Ididntdothis 7y agoWhat objectives are these? I have had quite a few occasions where I tried to look up what a project does and couldn’t figure it out from the website. I only learned that the product is really cool and makes young, diverse and good looking people happy.
- goatherders 7y agoIts easier to sell a product that is really cool and makes young, diverse, and good looking people happy than it is to sell what a product does. The purpose of a website is to sell things. That's why the "About Us" page isn't the home page.