As a sibling mentioned, cheaper long term costs are a huge factor. Dropbox is another public example of a company that has transitioned away from the cloud [0].

As a sibling mentioned, cheaper long term costs are a huge factor. Dropbox is another public example of a company that has transitioned away from the cloud [0]. Twitter famously still uses a data center for their big data processing. [1] 0: https://builtin.com/hardware/dropbox-magic-pocket-distributed-storage-system https://builtin.com/hardware/dropbox-magic-pocket-distribute... 1: https://cloud.google.com/twitter https://cloud.google.com/twitter