4 ms·
The new BMW ad actually speaks to me more than the old ones. I find the old ones too blunt, whereas the new one is trying to be poetic and smooth, purposefully
by mapleoin 6y ago
The new BMW ad actually speaks to me more than the old ones. I find the old ones too blunt, whereas the new one is trying to be poetic and smooth, purposefully contrasting with the old design and trying to create this utopic vision of the future where everything is smooth and efficient. I even got the feeling that there's a nice breeze in the car even though you're in the desert.