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Sure, marketing is an investment. But sometimes what get categorized as "marketing" is really just subsidized pricing. Sure, low pricing will get more people us
by jjeaff 7y ago
Sure, marketing is an investment. But sometimes what get categorized as "marketing" is really just subsidized pricing. Sure, low pricing will get more people using and interested in your service/product, bit if the unsubsidized version of your product is unrealistically high, then you are just rearranging deck chairs.
- TheOtherHobbes 7y agoThat's only a problem if you can't get off the ship before the IPO. There's a big difference between "Let's build a viable and sustainable business" and "Let's build a hollow shell of a business by carpet-bombing potential retail investors with metrics management, PR, and brand marketing, and then cash in with an IPO and/or a sale to a Greater Fool." There's been more of the latter than the former in this round. But the tide has gone out now. (See also WeWork, etc.)