Or people just see Uber the app and think to themselves why is that so hard. All the while ignoring / not seeing all the other pieces that are needed to support

Or people just see Uber the app and think to themselves why is that so hard. All the while ignoring / not seeing all the other pieces that are needed to support that app. And this is just from the technology perspective. I don't have any insider knowledge, but I imagine just the support and operations org to manage and respond to all those riders and drivers can't be small.