4 ms·
20 seconds into the video and I'm becoming impatient, 40 seconds into it and I no longer care. People - listen - video is not always the best medium to get you
by RiderOfGiraffes 16y ago
20 seconds into the video and I'm becoming impatient, 40 seconds into it and I no longer care.
People - listen - video is not always the best medium to get your message across. Sometimes you want to back-track, review, re-interpret, and otherwise look at again.
Video imposes linearity and and imposes pace. Between them these can be a complete turn-off and prevent people from engaging with your material.
Think harder.
Use video for what it's good at, and use the printed word much more often.
- yurylifshits 16y agoI agree, video got too much attention at the landing page. If you just scroll down you get all data and infographics in text form. Now I need to make this more intuitive so that anti-video folks can easily go to text/graphics content. Video also has some advantages. It creates a bit deeper engagement. I think that people who decided to watch the video will remember your project better.
- RiderOfGiraffes 16y agoBut there's just this huge stream of stuff. The graphics take over a page, you scroll down, you're not sure where the text is that's associated with it, you can't find a narrative, you can't find a point to it all, it's just an endless stream of - well - "stuff". You need to tell a story.