No, the burden is: - for the customer all the hoops he has to jump through now to get serviced because corporations implemented those in order to be "compliant

No, the burden is: - for the customer all the hoops he has to jump through now to get serviced because corporations implemented those in order to be "compliant" (e.g. I just tried to get detailed information for an expected UPS delivery - instead of a simple click it requires registration with "UPS My Choice", meaning one page for logging in with FB/Google/Amazon/Twitter or a new account, one page for detailed disclaimer and terms, one page for country/postcode input, one page with my detailed name, address, e-mail, phone number, more T&C acceptance, ...) - for the company to design, evaluate with a lawyer all these procedures and related customer services. Perhaps you will never be in the position to see it from a small company's side, but don't deny that you're as annoyed as everyone else with all the explicit consent forms.