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Does anyone find The Economist mirroring it's Medium blog at medium.economist.com a little roundabout? Is there an infrastructural or SEO reason to do this?
by BetaDeltaAlpha 6y ago
Does anyone find The Economist mirroring it's Medium blog at medium.economist.com a little roundabout?
Is there an infrastructural or SEO reason to do this?
- tobyjsullivan 6y agoMirroring would imply it is being served from somewhere other than Medium, right? Is that the case or is this just a custom domain (medium.economist.com) pointing to their Medium blog? I believe custom domains are a common practice for larger brands.
- inetknght 6y ago> is this just a custom domain (medium.economist.com) pointing to their Medium blog? I believe custom domains are a common practice for larger brands. I wouldn't label it "common practice for larger brands". I would label it "common SEO abuse by larger brands".
- chipotle_coyote 6y agoHow is a custom domain "SEO abuse"? I'm really not understanding what nefarious intent you're accusing the Economist of here.
- vikramkr 6y agoIts SEO abuse to use their domain?
- bathtub365 6y agoI find it odd that a publication has a blog. Is this content lower quality than what they usually publish? More meta? From a content management point of view it seems silly to have a completely separate stream of written content on a written content site.