As other have pointed out, one particularity of this hashtag is that it was already heavily used: https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-31

As other have pointed out, one particularity of this hashtag is that it was already heavily used: https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-31&src=typed_query https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-... Obviously Disney won't use any tweet sent previous to yesterday, but any one of those persons could have used the hashtag again today without having the faintest clue of what Disney claimed.