As an industrial designer I'd say you're strongly mistaken. Their case design looks like it lays perfectly fine down on a surface, and efficiently wraps around

As an industrial designer I'd say you're strongly mistaken. Their case design looks like it lays perfectly fine down on a surface, and efficiently wraps around the buds, why the need to stand it upright at all? It's a classic error to think boxes are more efficient in every scenario, simply look at aircraft -- far from a box and perfectly suited to the usable task!