There is no "sudden" change. Google as a web service (search, Gmail, etc.) can offer multiple languages for a region, but their store, as a separate business, c

There is no "sudden" change. Google as a web service (search, Gmail, etc.) can offer multiple languages for a region, but their store, as a separate business, can (so far) only offers local language for a certain region. The point I'm trying to make is that there is an issue, but the issue is not they ignore user's language setting. What it does is that 1) They detect store region based on user's region instead of language preference, which is reasonable IMHO; 2) However, they don't have English display language for their German store. This can and should be improved. For example, Amazon Japan offers Japanese, Chinese and English. Google can definitely do better since their products are much more limited and they have translations for most of content already. >Imaging talking to someone at your bank's call center, and then when you get transferred suddenly speaking to someone in another language. "Well, you wanted the Fraud Protection department. It makes sense to speak {$xx__language}." A better analogy would be you're in China. Well now everything will be in Chinese and Chinese only to begin with.