> you get something like Google, which is quite data-driven, and which doesn't have any unifying personality. From an outsider, it doesn't appear to me that Go

> you get something like Google, which is quite data-driven, and which doesn't have any unifying personality. From an outsider, it doesn't appear to me that Google is data driven, or at least they haven't ingrained it in their culture universally. I can't imagine data lead them to believe they needed the 4 or 5 messaging apps they had at one point with the mix of hangouts, allo, duo, etc.