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Is this Simpon's paradox at work? Google is more trusted than Amazon in Gen-Z Adults, Millennials, and Gen-X, but overall Amazon beats Google. Google doesn't ev
by tantalor 7y ago
Is this Simpon's paradox at work? Google is more trusted than Amazon in Gen-Z Adults, Millennials, and Gen-X, but overall Amazon beats Google. Google doesn't even make the top-25 of Boomers, but Amazon is #11. That's a little weird; does it explain the overall result?
- three_seagrass 7y agoPeople trust the brands they grow up with. For example, Boomers trust Betty Crocker, Heinze, and AAA, which do not even show up for younger generations.
- RonanTheGrey 7y agoI dunno, I'm a millennial and I grew up with all 3 of those featuring prominently in my childhood. Although, really only in my childhood..
- jldugger 7y agoI feellike there isn't enough dimensionality in the data for Simpson's paradox explain that.