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Well, Fast Company magazine just had an article about American Apparel's failed attempt at ethical marketing. That isn't quite the same as "green" marketing, b
by coglethorpe 18y ago
Well, Fast Company magazine just had an article about American Apparel's failed attempt at ethical marketing. That isn't quite the same as "green" marketing, but I think it's parallel. They chose to market a sexy young image with ethics as a subtitle:
http://www.fastcompany.com/magazine/126/sex-vs-ethics.html http://www.fastcompany.com/magazine/126/sex-vs-ethics.html