Well... strangely enough, this kind of no frills design is open only to some people/businesses. You need at least one of the following: A) to not care how othe

Well... strangely enough, this kind of no frills design is open only to some people/businesses. You need at least one of the following: A) to not care how other's will perceive your website B) enough people know who you are so well that it doesn't matter how they perceive your website If you don't fall into either A or B, I'm sorry but you will need at least a "professional looking" website. Within that of course I agree there's still ample room for good UX and fast load times