Back in 2004-ish when I was having a lot of success with Google ads, it was display ads across their partner network as well as search ads. Recently only text

Back in 2004-ish when I was having a lot of success with Google ads, it was display ads across their partner network as well as search ads. Recently only text ads on Google.com for search, PC desktop only. It's the same big giant list of keywords I used to use, something like 200 long, which I optimized a lot at the time. Not a lot of negatives, though. USA and UK only this go around. I don't think they are pushy. Yes, I noticed in the past that honest, informative ads seem to work the best, especially since I used to do CPC, so no reason to trick people into clicking who really aren't interested. I'm sort of in a weird position where some of my metrics seem really good, monthly ARPU of $9.86 and churn 1.5%, I just can't figure out how to get people in the front door any more.