Nothing ""informs"" the type of shampoo for most normal people. Almost nobody spends time on what "brand of salt" is in their pantry. When people need things l

Nothing ""informs"" the type of shampoo for most normal people. Almost nobody spends time on what "brand of salt" is in their pantry. When people need things like those they just pick whatever they've always been using, or whatever's available and they don't associate any previous bad experiences with. What kind of bizarre disconnect from reality do advertisers have? Is it like they're watching some kind of Matrix rain of numbers and choosing to see what they want to see?