I do think when you grow bigger it's more difficult to manage your image or keep it pristine, but I don't think it's necessary that you get hated. Costco seems

I do think when you grow bigger it's more difficult to manage your image or keep it pristine, but I don't think it's necessary that you get hated. Costco seems to be generally well liked and ubiquitous. The only real complaints I ever hear about Netflix are expiring licensed content. Disney has always had detractors, but I think they're generally well liked.