It's one more of those meaningless demonstrations of support that social media has generalized. Communicating that "we're all in this together" is as effective

It's one more of those meaningless demonstrations of support that social media has generalized. Communicating that "we're all in this together" is as effective as a giving "like" to the Facebook page of a person dying from cancer raising money for their treatment. The person who hits that "like" surely feels better about themselves and sees social media as a facilitator of this effortless moral redemption. PS: The individuals building these systems are aware of this.