As the article pointed out, there are reasons to avoid Amazon outside of this anti-tech stance. These reasons may not be relevant to some people, but they will

As the article pointed out, there are reasons to avoid Amazon outside of this anti-tech stance. These reasons may not be relevant to some people, but they will be relevant to others. Those others are likely why this article is popping up now. In the past, people who did not like Amazon would simply shop locally. Now these people have to explore online options. Of course, Amazon has the mindshare so people may not think of the alternatives. People who seek alternatives may find it difficult to determine who is reputable and who is not, or simply who has their act in order to handle online orders efficiently, which also works in Amazon's benefit. Regardless of how you view their desire to shop elsewhere, that desire still exists. The Guardian was simply facilitating the process for people who want alternatives.