It's only inevitable if you give up on it. Technologically speaking the tools are there for it to go either way. That's why you see these technology CEO's that

It's only inevitable if you give up on it. Technologically speaking the tools are there for it to go either way. That's why you see these technology CEO's that make their money on tracking and surveillance making statements like this. They have to convince you to stop caring and shift societal norms. I admit it doesn't look good for privacy for now. But 20 years ago, a lot of smart forward thinking people, including global intelligence organizations, thought it was going the opposite direction. What they didn't anticipate is that we'd all be convinced to voluntarily give it up ourselves.