Normally the media in the UK can't have 'how to avoid retailer x' articles as that means 'retailer x' isn't going to place adverts in their paper. However, onli

Normally the media in the UK can't have 'how to avoid retailer x' articles as that means 'retailer x' isn't going to place adverts in their paper. However, online, I imagine it does not matter, ads just arrive without negotiation between 'retailer x' and the publication/paper. Currently avoiding Amazon however I can't get a garden sieve/riddle in my preferred local store. So I have to go on Amazon if I really want one. My local store has a sieve for £5 when in stock. That is all the sieve options, take it or leave it. The decision is easy. But, on Amazon, there is paralysis of choice. Hundreds of sieves to choose from, invariably more expensive than the £5 local store price. With shipping on top. The choice works with books but not with everything. A decent retailer only sells top quality stuff with an affordable option and maybe a super deluxe option, so your choice is between a small amount of items. Amazon doesn't help with that.