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Apple applied very similar terms to their "Shot on iPhone" campaign. The public outcry was over paying the winners, but Apple's terms for the campaign gave them

Apple applied very similar terms to their "Shot on iPhone" campaign. The public outcry was over paying the winners, but Apple's terms for the campaign gave themselves a license to use any submission, which was defined as a public post that used a certain hashtag and contained certain information. The fact that no one seems to remember this about "Shot on iPhone" is a good clue that few people actually care about this sort of thing. Which makes sense because from a practical perspective--whether or not these terms are actually enforceable--it's super easy to avoid them. Just don't use that hashtag.

jmiskovic 7y ago
On the contrary, it is impossible to avoid them because you have no way of knowing if hashtag is "claimed". The only way for this to work would be for Twitter, Instagram and others to warn you about these special terms when you try to use it.
icebraining 7y ago
As other have pointed out, one particularity of this hashtag is that it was already heavily used: https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-31&src=typed_query https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-... Obviously Disney won't use any tweet sent previous to yesterday, but any one of those persons could have used the hashtag again today without having the faintest clue of what Disney claimed.