3 ms·
thats entirely dependant on the volume, when you expend 6 million, you problably are going to loose a lot of money to bots, but you are going to recup the loose
by joking 6y ago
thats entirely dependant on the volume, when you expend 6 million, you problably are going to loose a lot of money to bots, but you are going to recup the looses from other clients. When you expend very little money, the bots can easily get all the budget.
- ghufran_syed 6y agoMaybe I don't understand how ads work, but this sounds like "lose money on each sale but we make it up with volume"...
- idunno246 6y agomore like lose money on most but make up for it later. bots are just an unfortunate fact you have to amortize into your costs. Let's say you see 75% bot traffic. You make $10 per actual user. If youre spending $2 per action with 4 actions, you burn $6(75%) on bots, $2(25%) on a real user($8 total), and get $10 - netting $2. So you're making money, but wasting more. So, let's say you set your targeting to completely exclude the bots. Great, you spent $2 and made $10, netting $8. The problem though is you ruled out 90% of your traffic - you have false positives on whether its a bot so you exclude legit users(all of this targeting is fuzzy rule based). You can 10x the traffic with bots, making $20, but you cant 10x the perfect targeting, so youre stuck with $8.