There's a snowball effect that's been demonstrated in lab tests for popularity of items within a social group - something that gets a little moment early on wil

There's a snowball effect that's been demonstrated in lab tests for popularity of items within a social group - something that gets a little moment early on will be come massively popular because the popularity itself breeds more popularity. It's also been demonstrated that if you take the same group of options to multiple similar pools of people, which ones become most popular will largely be driven by the somewhat random actions of the first few people to interact with them. Quality helps of course but a lot it is just being in the right place at the right time.