> "Not sure why people have issue with "creative" as a noun, this has been the standard in advertising for decades." Probably the same problem some people have

> "Not sure why people have issue with "creative" as a noun, this has been the standard in advertising for decades." Probably the same problem some people have with the term "Human Resources". If you can be reduced to a "Resource" then you're basically just meat (or it can feel that way). When you use the term "creative" as a noun that way it sounds like a brain in a jar, and if the brain misbehaves, it can be replaced.