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This isn’t unique to Disney. Delta Airline has been pushing #SkyMilesLife and other assorted hashtags for a while and they’ve had fine print that says they get

This isn’t unique to Disney. Delta Airline has been pushing #SkyMilesLife and other assorted hashtags for a while and they’ve had fine print that says they get a license to use the content with those hashtags. It was even on the signs hanging in the jet bridges back when people used to get on things called airplanes and travel to far off lands. Now it lives on through a website. > By tagging photos using #SkyMilesLife and/or #DeltaMedallionLife, user grants Delta Air Lines (and those they authorize) a royalty-free, world-wide, perpetual, non-exclusive license to publicly display, distribute, reproduce and create derivative works of the submissions (“Submissions”), in whole or in part, in any media now existing or later developed, for any purpose, including, but not limited to, advertising and promotion on Delta websites, commercial products and any other Delta channels, including but not limited to #SkyMilesLife or #DeltaMedallionLife publications. Delta reserves the right to use or not use content tagged #Skymileslife and/or #DeltaMedallionLife and user will not be entitled to compensation if photo is used. from: https://skymileslife.delta.com/ https://skymileslife.delta.com/

alinde 6y ago
(from the same site) > By tagging photos using #SkyMilesLife and/or #DeltaMedallionLife, user grants Delta Air Lines (and those they authorize) a royalty-free, world-wide, perpetual, non-exclusive license I'd argue this is also not limited to Twitter posts? > User warrants and represents: (a) he/she is the sole and exclusive owner of the Submission, including all rights therein [...] Because no one ever posted something they didn't own. I don't know the legality of any issues that this can bring, but this seems comical. What would be the alternative though?
mikeg8 6y ago
Can any lawyers chime in here? How would that actually hold up in a copyright lawsuit brought against them?
- lilSebastian 6y ago
  > an any lawyers chime in here? They're too busy, on the clock
snowwrestler 6y ago
Apple applied very similar terms to their "Shot on iPhone" campaign. The public outcry was over paying the winners, but Apple's terms for the campaign gave themselves a license to use any submission, which was defined as a public post that used a certain hashtag and contained certain information. The fact that no one seems to remember this about "Shot on iPhone" is a good clue that few people actually care about this sort of thing. Which makes sense because from a practical perspective--whether or not these terms are actually enforceable--it's super easy to avoid them. Just don't use that hashtag.
- jmiskovic 6y ago
  On the contrary, it is impossible to avoid them because you have no way of knowing if hashtag is "claimed". The only way for this to work would be for Twitter, Instagram and others to warn you about these special terms when you try to use it.
- icebraining 6y ago
  As other have pointed out, one particularity of this hashtag is that it was already heavily used: https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-31&src=typed_query https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-... Obviously Disney won't use any tweet sent previous to yesterday, but any one of those persons could have used the hashtag again today without having the faintest clue of what Disney claimed.

alinde 6y ago

(from the same site) > By tagging photos using #SkyMilesLife and/or #DeltaMedallionLife, user grants Delta Air Lines (and those they authorize) a royalty-free, world-wide, perpetual, non-exclusive license I'd argue this is also not limited to Twitter posts? > User warrants and represents: (a) he/she is the sole and exclusive owner of the Submission, including all rights therein [...] Because no one ever posted something they didn't own. I don't know the legality of any issues that this can bring, but this seems comical. What would be the alternative though?

mikeg8 6y ago

Can any lawyers chime in here? How would that actually hold up in a copyright lawsuit brought against them?

lilSebastian 6y ago
> an any lawyers chime in here? They're too busy, on the clock

snowwrestler 6y ago

Apple applied very similar terms to their "Shot on iPhone" campaign. The public outcry was over paying the winners, but Apple's terms for the campaign gave themselves a license to use any submission, which was defined as a public post that used a certain hashtag and contained certain information. The fact that no one seems to remember this about "Shot on iPhone" is a good clue that few people actually care about this sort of thing. Which makes sense because from a practical perspective--whether or not these terms are actually enforceable--it's super easy to avoid them. Just don't use that hashtag.

jmiskovic 6y ago
On the contrary, it is impossible to avoid them because you have no way of knowing if hashtag is "claimed". The only way for this to work would be for Twitter, Instagram and others to warn you about these special terms when you try to use it.
icebraining 6y ago
As other have pointed out, one particularity of this hashtag is that it was already heavily used: https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-31&src=typed_query https://twitter.com/search?q=%23maythe4th%20until%3A2020-03-... Obviously Disney won't use any tweet sent previous to yesterday, but any one of those persons could have used the hashtag again today without having the faintest clue of what Disney claimed.