> What's the motive for a full-page ad? Part of the reason I would do such a thing is to have something to point at if / when things do fall apart. As others

> What's the motive for a full-page ad? Part of the reason I would do such a thing is to have something to point at if / when things do fall apart. As others have said, there is a severe lack of understanding among the populace about how much effort is involved in getting a product from raw materials to store shelves. They need to be made aware or the response will be "why didn't anyone tell us?". People don't just go looking for that kind of knowledge.