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The Walt Disney Corporation doesn't have social media run by interns, they have one of the more active and experienced social media apparatuses out there. They
by qppo 7y ago
The Walt Disney Corporation doesn't have social media run by interns, they have one of the more active and experienced social media apparatuses out there. They have to, they're one of the largest media companies in the world.
Ironically they militantly protect their brand, and have conflicting mandates and reasons for doing so (it's not just to keep the image, it's to keep others from deriving value from their brand). Sometimes those mandates interfere with each other, like we see here.
- arkitaip 7y agoI disagree. If you run your social media this ineptly that you become a laughing stock of the platform you are spending millions on to be "cool" and "native", then you have failed. Period.
- komali2 7y agoIf this is considered world-class social media marketing by the Marketing World, I sense an opportunity for disruption via a social media agency that exclusively employs the Worst Marketers in the Marketing World.
- qppo 7y agoI mean all the power to you if you want to disrupt that market but this isn't a marketing thing, it's the conflicting goals of different organizations within a business. I'd speculate that the people running social media didn't want to send out these tweets and the people in legal told them they had to, so they do it a week ahead of time on a less visible twitter account and hope it blows over a bit.