On the counterpoint there are some accounts who perform bad in morning and good in evening so throttling makes a huge roi difference. Don't think we ever profil

On the counterpoint there are some accounts who perform bad in morning and good in evening so throttling makes a huge roi difference. Don't think we ever profiled it per customer but it wasn't an easy decision to throttle versus spend whole budget in 10 mins for the day from 12:01 to 12:11