> The best strategy is to lower your bids to win fewer auctions if you want to spend less. IIRC, some of its major channels do it when the campaign's going to

> The best strategy is to lower your bids to win fewer auctions if you want to spend less. IIRC, some of its major channels do it when the campaign's going to exceed its budget. Or you can simply use a maximize clicks/conversions bidding strategy.