Apologies for the trollishness. Still seems a little tautological (to be good be good). If the core of what you are doing doesn't work (Creative), what you are

Apologies for the trollishness. Still seems a little tautological (to be good be good). If the core of what you are doing doesn't work (Creative), what you are trying to do with your core (Advertise) won't work. Since nowhere in the post do I learn specifics of how to make "Creative" work, and "Creative" is the only thing that works, my lesson learned from was is "get good" at "Creative". Clearly it should have been "Creative is all that matters".