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Did you consider that I had done that and it didn't help? Your suggestion wouldn't have helped anyway, so your only intention was to attempt to ridicule me. I d

Did you consider that I had done that and it didn't help? Your suggestion wouldn't have helped anyway, so your only intention was to attempt to ridicule me. I don't think that's a particularly good goal to set with making a comment. I was being genuine in my first comment. In a time of a pandemic and global depression, I guess you really should just expect the worst from people.

grey-area 6y ago
It's advertising/publishing jargon for the creative bit of the work - the actual artwork and copywriting as opposed to all the other stuff that makes an advert work (tech, publisher, tracking etc). The word has been used as a noun for over 200 years and in this specific context for about 100 years. https://www.merriam-webster.com/words-at-play/can-creative-be-a-noun-usage-history https://www.merriam-webster.com/words-at-play/can-creative-b...
mb_72 6y ago
Native English speaker here. I had never come across this usage of the word 'creative' before, and even knowing it's meaning now still find it odd and grating in the article. I'm not in advertising though (thank goodness).
16bytes 6y ago
Both sides in this thread could have improved communication. E.g. instead of saying LMGIFY, the response could have said that a creative is the thing that is the audio, text, picture or video part of an advertisement. Or as M-W puts it, "creative activity or the material produced by it especially in advertising". Your question could have been improved by saying what exactly you didn't understand from the first few Google results, especially since there's a clear definition of how creative is used as a noun in the first couple links. A good question includes the context of what you've already considered.
Gigablah 6y ago
> In a time of a pandemic and global depression, I guess you really should just expect the worst from people I'm glad that a stranger being snarky to you online is the worst thing you've experienced in the current situation.

grey-area 6y ago

It's advertising/publishing jargon for the creative bit of the work - the actual artwork and copywriting as opposed to all the other stuff that makes an advert work (tech, publisher, tracking etc). The word has been used as a noun for over 200 years and in this specific context for about 100 years. https://www.merriam-webster.com/words-at-play/can-creative-be-a-noun-usage-history https://www.merriam-webster.com/words-at-play/can-creative-b...

mb_72 6y ago

Native English speaker here. I had never come across this usage of the word 'creative' before, and even knowing it's meaning now still find it odd and grating in the article. I'm not in advertising though (thank goodness).

16bytes 6y ago

Both sides in this thread could have improved communication. E.g. instead of saying LMGIFY, the response could have said that a creative is the thing that is the audio, text, picture or video part of an advertisement. Or as M-W puts it, "creative activity or the material produced by it especially in advertising". Your question could have been improved by saying what exactly you didn't understand from the first few Google results, especially since there's a clear definition of how creative is used as a noun in the first couple links. A good question includes the context of what you've already considered.

Gigablah 6y ago

> In a time of a pandemic and global depression, I guess you really should just expect the worst from people I'm glad that a stranger being snarky to you online is the worst thing you've experienced in the current situation.