It's not just entering common use. The specific case you're referring to has been used since the 1930s, and "creative" has been used more broadly as a noun for

It's not just entering common use. The specific case you're referring to has been used since the 1930s, and "creative" has been used more broadly as a noun for centuries. Source: https://www.merriam-webster.com/words-at-play/can-creative-be-a-noun-usage-history https://www.merriam-webster.com/words-at-play/can-creative-b...