I think the 'Armitage Shanks' Advertising principle applies here - I similarly drink a brand of Swedish Oat Milk - i even pay extra for the Barrista version (ad

I think the 'Armitage Shanks' Advertising principle applies here - I similarly drink a brand of Swedish Oat Milk - i even pay extra for the Barrista version (added chalk for whiteness) because i saw people in my hipster coffee house making it with that very brand so when I saw the brand in the local supermarket i swapped away from soya. They did not need to 'advertise' in the traditional sense - they just needed to logo-ise their packaging in a recogniseable way. Armitage Shanks for those not of a certain age in the UK is a brand of toilet bowl manufacturer - they simply put the name of their company visibly on the bowl of every toilet I used for probably 30 years. I doubt they ever spent a penny (!) on billboards.