3 ms·
Sorry - isn't 'creative' as a noun just replacing 'ad' in this example? It's a gussied up way of suggesting this is more highbrow than 'ad' which tends to have
by smachiz 7y ago
Sorry - isn't 'creative' as a noun just replacing 'ad' in this example?
It's a gussied up way of suggesting this is more highbrow than 'ad' which tends to have a pejorative connotation.
- vegannet 7y agoAn advert is the creative and context — i.e: a photo on an influencers Instagram story is a different advert to the same photo on a billboard.
- dmoy 7y agoAd is a superset of creative The heirarchy of terms gets really confusing here
- corobo 7y agoad would also encompass the behind the scenes stuff - analytics and the likes. It may even refer to the campaign as a whole due to AB testing. "How did the ad we put up last month do" sort of conversations