4 ms·

I really hate seeing "creative" as a noun like this. I know it's entering common use but it sounds wrong grammatically. More importantly, it feels like another

by aqme28 7y ago

I really hate seeing "creative" as a noun like this. I know it's entering common use but it sounds wrong grammatically. More importantly, it feels like another word would be better here -- "content" or "art" or "copy" or anything more descriptive.

mdorazio 7y ago
The problem is it's all of those things. For a text ad, the creative is the words. For a display ad, it's the imagery + text. For a YouTube ad, it's the video. Content is the other stuff on the page where your ad is being shown, so "creative" has become the standard term to encompass the stuff in your ad that you make.
- smachiz 7y ago
  Sorry - isn't 'creative' as a noun just replacing 'ad' in this example? It's a gussied up way of suggesting this is more highbrow than 'ad' which tends to have a pejorative connotation.
  - vegannet 7y ago
    An advert is the creative and context — i.e: a photo on an influencers Instagram story is a different advert to the same photo on a billboard.
  - dmoy 7y ago
    Ad is a superset of creative The heirarchy of terms gets really confusing here
  - corobo 7y ago
    ad would also encompass the behind the scenes stuff - analytics and the likes. It may even refer to the campaign as a whole due to AB testing. "How did the ad we put up last month do" sort of conversations
- mandelbrotwurst 7y ago
  It's "marketing/advertising content" - clearly distinct from the content anywhere it may be embedded. "Creative" is more succinct, but I don't think it's clarifying anything.
  - canadianwriter 7y ago
    Except "marketing content" is a whole other discipline, around things such as blog posts and the like. Not to mention "creative" has been used by advertising agencies for decades now...
CamelCaseName 7y ago
Creative refers to more than the "content", "art", or "copy" of an advertisement. It's all of those things, the whole package.
- deleted 7y ago
  [deleted]
- cortesoft 7y ago
  So what makes it different than the word 'advertisement'?
  - cameronbrown 7y ago
    Ad = Book Creative = Story
  - deleted 7y ago
    [deleted]
ChefboyOG 7y ago
It's not just entering common use. The specific case you're referring to has been used since the 1930s, and "creative" has been used more broadly as a noun for centuries. Source: https://www.merriam-webster.com/words-at-play/can-creative-be-a-noun-usage-history https://www.merriam-webster.com/words-at-play/can-creative-b...
- aqme28 7y ago
  Interesting. I guess I was wrong there. Thanks!

by aqme28 7y ago

mdorazio 7y ago

The problem is it's all of those things. For a text ad, the creative is the words. For a display ad, it's the imagery + text. For a YouTube ad, it's the video. Content is the other stuff on the page where your ad is being shown, so "creative" has become the standard term to encompass the stuff in your ad that you make.

smachiz 7y ago
Sorry - isn't 'creative' as a noun just replacing 'ad' in this example? It's a gussied up way of suggesting this is more highbrow than 'ad' which tends to have a pejorative connotation.
- vegannet 7y ago
  An advert is the creative and context — i.e: a photo on an influencers Instagram story is a different advert to the same photo on a billboard.
- dmoy 7y ago
  Ad is a superset of creative The heirarchy of terms gets really confusing here
- corobo 7y ago
  ad would also encompass the behind the scenes stuff - analytics and the likes. It may even refer to the campaign as a whole due to AB testing. "How did the ad we put up last month do" sort of conversations
mandelbrotwurst 7y ago
It's "marketing/advertising content" - clearly distinct from the content anywhere it may be embedded. "Creative" is more succinct, but I don't think it's clarifying anything.
- canadianwriter 7y ago
  Except "marketing content" is a whole other discipline, around things such as blog posts and the like. Not to mention "creative" has been used by advertising agencies for decades now...

CamelCaseName 7y ago

Creative refers to more than the "content", "art", or "copy" of an advertisement. It's all of those things, the whole package.

deleted 7y ago
[deleted]
cortesoft 7y ago
So what makes it different than the word 'advertisement'?
- cameronbrown 7y ago
  Ad = Book Creative = Story
- deleted 7y ago
  [deleted]

ChefboyOG 7y ago

It's not just entering common use. The specific case you're referring to has been used since the 1930s, and "creative" has been used more broadly as a noun for centuries. Source: https://www.merriam-webster.com/words-at-play/can-creative-be-a-noun-usage-history https://www.merriam-webster.com/words-at-play/can-creative-b...

aqme28 7y ago
Interesting. I guess I was wrong there. Thanks!