The linked abstract offers online searches as an alternative to low-information persuasive advertising, and yet it is difficult to find trustworthy information

The linked abstract offers online searches as an alternative to low-information persuasive advertising, and yet it is difficult to find trustworthy information on many subjects on the web. It's filled to the brim with attempts to persuade and exploit. I personally think that simple algorithms for searching web content have been undermined so badly by malicious/exploitative content that curated search or web directories are needed for it to continue living up to its potential as a medium in terms of social value.