>Advertising works and if it didn't it wouldn't exist. The obvious comeback is [1]. All the existence of advertising indicates is that either the producer or t

>Advertising works and if it didn't it wouldn't exist. The obvious comeback is [1]. All the existence of advertising indicates is that either the producer or the consumer is not an ideal perfect-information homo economicus. It doesn't say which of them it is. Every large company with economies of scale has a waste budget: the amount of inefficiency it can tolerate before competitors without its scale advantage will eat its lunch. As long as irrational behavior doesn't go beyond the waste budget, it may well persist, as the article shows of online advertising. [1] https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...